Organic Basics. Impact as the front and center of the digital experience.
Delivery: Web Design, UI, UX, Branding
Company: Organic Basics
Photography: Benjamin Lund
Organic Basics is a renowed sustainable apparel company founded in Denmark in 2015. During my time at Organic Basics, I focused on creating an exceptional e-commerce experience. Alongside this, I designed a proprietary system to showcase the environmental impact of each product, empowering customers to make informed choices. These initiatives aimed to elevate Organic Basics' brand and enhance the overall customer experience.
Homepage greets customers with curated, editorial imagery.
Customers prefer buying in packs to get better price
Simplified interface for bundle creation
Collection page mixes studio and mood imagery
Proprietary impact system development
On a product page customers see the impact next to a price
Product page on mobile
It was important for us to always show the product on customers
TOMAN STUDIO