Moneo. Capturing the stages of healing.
Delivery: Branding, Type Design
Company: Moneo
Year: 2023
Capturing the stages of healing in an identity for a physiotherapy clinic. Moneo is a physiotherapy clinic specializing in reflex locomotion. A technique that helps patients to heal through motion patterns. The idea behind is to capture the patient's journey from pain to release. The visuals depict the transformative experience and essence of Moneo's specialized methodology. A bespoke typeface was also created to further enhance the brand's unique identity.
Animated logotype & claim
The concept of pain and release depicted through two stages of an ellipse
Symbol
The name carries "the logo" inside
The visual language is based on the interplay of the two ellipses
Social media examples
Moneo Sans takes clues from the method of applying pressure
Low and thin diacritics allows for tighter setting of headlines in latin languages
Base character set
Adding the custom "O" from the logotype into a piece of text
Before the treatment (tight ellipse)
After the treatment (loose ellipse)
Process. Peak behind the curve.
Design of the custom "inktraps" inspired by applying pressure
Custom car decal
TOMAN STUDIO