Biosynth. The Edge of Innovation.

Delivery: Branding, Motion Design, Typeface Design

Client: Biosynth (CH)
Design: R. Toman & J. Oleš
Studio: GoBigname
Year: 2022

A brand refresh for the world leader in the field of complex chemical synthesis. With offices and production sites in 7 countries, the acquisition of 4 companies was complemented by a fresh and consistent visual identity showing Biosynth’s edge of innovation. “The Edge of Innovation” idea comes from Biosynth’s business model. Biosynth is the only company in the segment connecting the product and service. The edge holds onto the logotype and moves around the canvas with it. Stretching the edge allows for unlimited layout possibilities.

Symbol

Logotype idea

Layout principles

For the brand book, we designed the rest of the typeface based on the logotype

Process. Peak behind the curve.

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